“I’m just tryna add sauce to the world.”-DJ Seven Whales
Detroit Bookfest wouldn’t be Detroit Bookfest without the power of music. It helps transform and enhance the event into something visceral and multi-dimensional.
We especially like the funk, the whole funk and almost nothing but the funk. Our deep love o’ great gobs of funk music was initially inspired by attending Frank Raines monthly Funk Night parties in Detroit where one discovers you can levitate without actually levitating.
For years, DJ Zig-Zag (Jason Ratcliffe) graciously spun for us since the beginning of Bookfest but life has taken him beyond the Motor City. We thank Zig-Zag for his support and will miss his vibes at Bookfest. After his departure, the first great DJ whose named popped into my cabeza was Seven Whales.
DJ Seven Whales Detroit (photo by: Ryan M. Place)
DJ Seven Whales, real name JR Jones, is a native Detroiter and an eminently creative individual. He is also Market Operations Analyst @ Eastern Market and has been a treasured member of the Detroit Bookfest Committee since our inception.
Born November 30, 1989 on Detroit’s Northwest side, JR graduated Mumford High School (off Wyoming and McNichols) and went on to graduate from Specs Howard School of Media Arts with a degree in graphic design.
But most of all, JR hails from a highly creative family.
The Creative Lineage of Seven Whales
DJ Seven Whales & DJ Sam Morykwas (photo by George Gregory Clothing)
“I’m into all types of music, rock, rap, whatever. I just love music.”
“Growing up, everybody in my family was listening to music all the time. My dad is a big jazz and funk fan. Two of his favorites are Grover Washington Jr. and Johnny ‘Guitar’ Watson. My mom loves soul, especially Erykah Badu and Sade.”
“My dad was born in Detroit and played piano when he was younger. My mom is from White Castle, Louisiana near Baton Rouge and was a painter. And me, being a kid growing up in the 90’s, I was influenced by their natural creativity and all the great music coming out at that time.”
“Initially, I was working security. We call it CSS, which stands for Customer Support Service. Then I was promoted to Market Operations Analyst.”
“I love the Eastern Market community. Our neighborhood is a great mix of young to old, artists to nutritionists, it’s very diverse. I also just love the art community in Detroit in general.”
DJ Seven Whales Detroit (photo by: Ryan M. Place)
“I work at the Market with the infamous Lonni Thomas. She’s great, we have a lot of fun together. My favorite Lonni Thomas story is one time we were closing up after a Sunday Holiday Market. We were carrying stuff down to the basement and I fell slowly down the stairs and Lonni just watched me. She did help me up afterward though. It was one of those funny slow-motion can’t stop from falling falls with her just staring at me.” (laughs)
“I love Detroit Bookfest at Eastern Market. It brings out the diversity, everyone, buying amazing books and materials. It’s especially impressive during an age in history where everything is mad digital. It’s also far from what you think of when you think of a typical book event. Reminds me more like an all-inclusive community block party. It makes the concept of reading and collecting books fun, especially for younger people. It’s a one-of-a-kind event, honestly. I look forward to it every year. And now I’m excited to be DJ’ing it.”
“My favorite book is ‘The Tao of Wu’ (2009) by Wu Tang’s RZA. It’s a philosophy book about the many paths to enlightenment. RZA has a unique mind, the way he puts different concepts together is interesting.”
Tao of Wu-RZA
JR Jones becomes DJ Seven Whales
DJ Seven Whales (Photo by Doug @wndrlstmedia)
JR has been DJ’ing since March 2019.
“When I spin, I like to create a vibe. I spin with emotion and energy.”
“I’ve had a lifelong love of music and always wanted to DJ. My uncle took me to Guitar Center one day and showed me a DJ controller and I was hooked.”
“I gotta give a shout out to my man Sam. Sam Morykwas is the senior marketing manager here at Eastern Market and he’s also a great DJ. He taught me a lot about the craft and even gave me some equipment to help get me started.”
DJ Seven Whales Detroit (photo by: Ryan M. Place)
“Mainly, I’m a house party DJ, spinnin’ the dopeness, but I love DJ’ing all types of events.”
“Don’t have one particular style of music. I try to spin stuff the world would love to hear, whether they know it or not. I’m tryna hit y’all with things you don’t know. The idea is to put you onto good music.”
“My DJ name Seven Whales came from two sources. One is the book ‘The Legend of the Seven Whales of Ngai Tahu Matawhaiti’ (1988). It’s an African legend about a tohunga transforming seven whales into seven hills.”
The Legend of the Seven Whales of Ngai Tahu Matawhaiti
“Another influence was a song in which Sir Michael Rocks talks about saving the whales. We misheard it as seven whales. The song is called ‘What do you Do’.”
“My favorite DJ’s are Kaytranada, Joe K, Detroit’s own PBH (Problematic Black Hottie), and honestly my man Sam Morykwas. My goal is to learn, not copy, but learn from other DJ’s.”
The Fun Stuff
Island Jerk Ribs w/ Guava BBQ Sauce @ Coop Caribbean Fusion Detroit (photo by: Coop)
“Favorite eateries in Detroit? Man, how much time we got? Could be here a while, there’s so many. At this particular moment in time, my top three are:”
Coop Caribbean fusion inside Detroit Shipping Company (474 Peterboro St, Detroit) “this is my guilty pleasure place”
3rd Annual Detroit Festival of Books (aka: Detroit Bookfest)!
*Special Thank You to Lauren Rautiola, our Detroit Bookfest Project Manager, for designing our flyers!*
The 3rd Annual Detroit Festival of Books (aka: Detroit Bookfest) is a glorious day of BOOKS, vinyl records, comics, creative arts, food, beer, funk music and more!
Please join us at Eastern Market Shed 3 in Detroit on Sunday, July 21st, 2019.
The event is FREE for attendees! There will be an estimated 10,000+ attendees.
*Detroit Bookfest would not have been possible at Eastern Market without the love and support of Eastern Market Manager Lonni Thomas*
Detroit is a great American city and the Eastern Market Neighborhood is one of the top retail districts in Detroit and one of the top food hubs in the USA.
The Eastern Market District has been around since 1891 and contains over 250 businesses and the entire neighborhood is growing at a rapid rate.
Eastern Market (c. 1930’s) photo courtesy of Wayne State University
Eastern Market is a phenomenal resource and destination spot. I cannot imagine the City of Detroit without Eastern Market, that’s how important the Eastern Market District is to the entire Greater Detroit community.
The five Sheds at Eastern Market are large consumer buildings and total around 165,000 square feet of space, which is used as both wholesale food market on some days and rented out for a wide variety of public & private events on other days.
Eastern Market Manager, Lonni Thomas, has been a pivotal figure at the Market over the past few years and this is her tale.
Biography
Lonni Thomas, Eastern Market Manager
“I was born and raised in Detroit. I love working at Eastern Market! I also like to read, write, dance, etc. I also love going to poetry slams. To me, poetry is so emotional and effective and listening to different poetry live can really have an impact on you by making you think differently about things.”
Aerial View of Detroit, Michigan USA
Lonni Arrives at Eastern Market
“I was adopted into the Eastern Market Corporation family in 2010 as a Farm Stand Fellow. I used to do the food assistance tokens program here, which is designed to help people have greater access to fresh produce. Through that I gained several great relationships, including Dan Carmody and Doshia Barton.”
“I used to volunteer at the EMC office on weekends. Then in 2011, I graduated from Wayne State University and needed a job. The woman who used to design t-shirts for Eastern Market was in transition and before she did, she helped get me into her position and I started designing Eastern Market gear and apparel. Progressively, I started creating relationships with Eastern Market vendors. And as the variety of my responsibilities increased, I started spending more and more time at the Market.”
“I had office experience from my days working as a WSU Student Assistant, so I began shadowing the Sunday Market Manager at Eastern Market in 2014 because she needed an assistant. A few years later, through a series of gradual internal promotions, I was given the Sunday Market Manager position in 2016. Since then we have increased our footprint significantly and sustainably.”
“I also coordinate the Tuesday Market Community Programs and the Thursday Night Market.”
Eastern Market 101
Map of Eastern Market SHEDS
“Eastern Market is a historic urban public market. Overall, the Market is robust and vivacious and can get real busy. The Market is a great, safe atmosphere, no matter what day you come visit. We attract a very diverse group of people and the Eastern Market District has a wide variety of merchants.”
“Eastern Market is run by the EMC. The Eastern Market Corporation is a non-profit that was started in 2006 to manage Eastern Market. The City of Detroit owns the land and used to run the Market prior to the formation of the EMC. A group of urban planners pitched the idea of revitalizing the Eastern Market District. The city loved it and let them take over the Market.”
“Our 150-acre expansion plan is in the works. Building on our food hub nickname, the plan is designed to help build the food innovation mission we have and create over 3,000 jobs by 2025.”
Map of Eastern Market District
“We also have a brewery in our neighborhood now, the Eastern Market Brewing Company. And recently, Henry the Hatter moved from Broadway to Riopelle, just down the street from the EMBC.”
“One thing I love too is that artwork has become very prevalent throughout the District, especially the Murals in the Market series.”
“Murals in the Market has helped create over 100 murals in the district, making us as we say an ‘international public arts destination, while creating a world-class outdoor gallery of art’.”
“Many people want to know how they can open a brick-and-mortar storefront here in the district. I always tell them to contact the owners of the building they are interested in.”
The Legendary Dan Carmody
Dan Carmody, President of Eastern Market Corporation
“Dan Carmody is the President of the EMC. Working with Dan is fun! He’s been responsible for my growth and helping to push me to get certain projects done. He doesn’t burn you for failing, he burns you for not trying.”
“In that 1999 movie ‘Life’, there’s a scene where two guys are standing on coke bottles, trying to keep their balance. That’s what it’s like working with Dan, he’s unpredictable daily, constantly and you appreciate the sense of unexpectedness.”
“Having Dan here is like having some zen monk here at Eastern Market who makes you think about things differently. Watching him give speeches about the Market and how he delivers our mission, it’s remarkable.”
Eastern Market’s Largest Events
Eastern Market Flower Day @ 6 a.m.
“Eastern Market Flower Day started in 1967. The event is only one day long but averages 150,000-200,000 people. We do it in conjunction with the Metro Detroit Flower Growers Association. Flower Day opens everything, it’s the start of our season, the market starts blooming.”
“Eastern Market After Dark started in 2010. It’s a creative arts event that we do in conjunction with the Detroit Design Festival. We get about 25,000 people for it.”
Detroit Festival of Books (aka: Detroit Bookfest)
“The Detroit Festival of Books, also known as Detroit Bookfest, is an incredibly positive and popular event. The very first year, there were well over 10,000 attendees, which is just wild for a first-time event to have that many people there.”
“People are excited and curious about Bookfest. Everybody wants to sell books and records and other stuff at it. I get asked almost daily if Bookfest is still accepting vendors, it’s crazy how many people are interested in the event. Bookfest is one of the top vendor events we’ve ever seen in the city, everyone wants to be a vendor. It’s a true phenomenon.”
“Detroit Bookfest this year might have over 20,000 people.”
Lonni’s Favorites
Burger @ Cutters Bar (photo courtesy of Yelp)
Here are some of Lonni’s favorite go-to eateries in Detroit:
Basement Burger Bar (1326 Brush St) for the turkey burger and the mambo burger
Cutters (2638 Orleans st) and Café D’Mongo’s (1439 Griswold St) are her favorite bars
Stache International (1416 E. Fisher Service Dr) for the Southern Belle sandwich
Andiamo’s (400 Renaissance Center) Italian food inside the RenCen while overlooking the Detroit River
2941 Street Food (4219 Woodward) Fantastic Mediterranean food from a world-class chef
Lonni’s Final Thoughts
Lonni Thomas
“I love Detroit. I was born here, raised here, still live here. I’m here until my cup runneth over. Detroit’s revitalization has been in the making for at least 10 years.”
“We’re witnessing a tremendous transformation right now stemming from a plan created by people who have been business owners for a few decades here.”
“Detroit is often called “the city that grew from ashes” a few yeas ago but in actuality our house never burned down fully because we have such a strong foundation.”
LONNI THOMAS @ 1st annual Detroit Festival of Books @ Eastern Market!
Huge THANK YOU to everyone for making this event fun and successful! Extra special thank you to Eastern Market’s Sunday Market Manager Lonni Thomas. Without her love & support, this festival would not exist.
Official estimates say that we had approximately 10,000+ attendees throughout the day for the 1st annual Detroit Festival of Books at Eastern Market.
WARNING:
These are not professional photos. These are just some fun, random, candid photos we took of the event. Perhaps we will have a bigger budget next year to hire a pro photographer.
We are very thankful to people like Lonni Thomas, Dan Carmody, Melissa Thomas, Erin Gaiser and all of the other wonderful people at Eastern Market Corporation.
It is because of their foresight, generosity and dedication to Detroit that we are able to launch our Detroit Festival of Books. So, Team EMC, thank you!
Eastern Market: Shed 5
What is Eastern Market?
Opened in 1891, Eastern Market is the largest historic public market in the United States. The term “Eastern Market” colloquially refers to a 6-block district of Downtown Detroit.
Spread across 43 acres, Eastern Market is comprised of a series of indoor and outdoor sheds which function as consumer markets that currently average 40,000 weekly visitors and an additional 45,000 people on Saturday’s alone.
The Shed’s were added to Eastern Market in the 1920’s. Shed 5 was built in 1981.
Eastern Market: Shed 5
The Detroit Festival of Books @ Eastern Market (Sunday, July 16th, 2017)
The Detroit Festival of Books (aka: the Detroit Bookfest) will be located inside and around Shed 5, which is 22,000-square feet.
Shed 5 has four bathrooms, 7 large garage door-walls on the north and south sides of the building, and 6 huge industrial ceiling fans. Shed 5 is the northernmost of the sheds, located on Russell Street between Alfred and Williams.
Eastern Market: Shed 5
The Future of Eastern Market
In 2018, the Russell Flats Apartments are opening at Russell St & Alfred St inside a 5-story building featuring 82 units.
By 2025, Eastern Market will be 5x’s times bigger! They are expanding from 43-acres to 250-acres.
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